Customer Lifetime Value CLV

About this template

This slide plots customer lifetime value on a bell curve and splits it into three segments with dashed dividers and labelled arrows. The left segment holds 20% inactive, unprofitable customers, the middle 60% active, profitable customers, and the right 20% very active, very profitable customers. Each segment carries a people icon, a percentage circle and an LTV – CPA label, with the middle one enlarged and ringed to stress the largest group. The axes read N of Customers and Time (months). Use it for customer segmentation, LTV and CPA reviews, and marketing or retention reports. Text, percentages, labels and colours can be edited.