Customer Lifetime Value CLV

About this template

This slide shows customer lifetime value as a sum: three cards joined by plus signs feed through a bracket into a fourth card that holds the result. Each card has an icon and a short text line. The steps are to identify touchpoints where the customer creates value, integrate records to build the customer journey, and measure revenue at each touchpoint. The last card adds the revenue together over the lifetime of that customer. Use it to explain how CLV is worked out in marketing, sales or customer success reviews. The title, card text and icons can be edited, and the cards can be recolored.