Customer Lifetime Value CLV

About this template

This slide plots customer lifetime value as an S-shaped profitability curve with a dotted baseline, divided into three phases and six labelled stages: Discover, Explore, Buy, Use, Ask and Engage. Four vertical arrows hold short notes on allocating marketing budget, extracting maximum value, focusing retention and win-back, and capturing additional value. Use it to explain how customer profitability grows over the relationship, where to invest at each stage, and which customers to retain. The title, axis labels, stage names, arrow notes and colours can all be edited.