Customer Lifetime Value CLV

About this template

This slide plots customer lifetime value as a rising area curve with five status stages, from Disaffected to Advocate, and 11 behavior labels placed along the climb. Axis captions mark increasing excellence in customer experience and increasing customer engagement. A text block on the left defines CLV and contrasts it with customer profitability. Use it to explain loyalty progression, show what customers do at each stage, or support a marketing, CRM or customer success discussion. The title, description, stage names and behavior labels are all editable text, and the colored Customer Status and Customer Behaviors tags can be renamed or recolored.