Customer Lifetime Value CLV Examples

About this template

This slide compares two customers on parallel purchase timelines, with a shaded Today marker that shows who is still buying and who has stopped. User #01 makes three regular purchases (+20$, +30$, +25$) and is labelled higher CLV. User #02 makes three purchases in quick succession, then none, and is labelled likely churned with lower CLV. Each purchase has a cash icon, a basket marker and a dotted arrow showing the gap between orders. Use it to explain customer lifetime value, purchase frequency and churn in marketing, sales or e-commerce presentations. The user labels, amounts, captions and colors can all be edited.