How to Calculate Customer Lifetime Value CLV

About this template

This slide lays out the customer lifetime value formula as a chain of five numbered circles joined by minus, multiply and equals badges inside one rounded capsule. The circles hold customer revenue, support costs, average length of relationship, support costs again, and the resulting CLV, each in its own color. A title and short intro sit above the chain, and a text block below explains how CLV differs from customer profitability. Use it in marketing, sales, finance or customer success decks to walk an audience through a CLV calculation. All text, colors and shapes can be edited, so the labels and operators can be changed to fit your own formula.