How to measure Customer Lifetime Value CLV

About this template

This slide shows the CLV calculation as three inputs joined by plus signs and merged by a bracket into one result, instead of a plain numbered list. The columns cover average order value, average number of transactions per period and customer retention. Each has its own icon, color, heading and explanatory text. The bottom block, marked with a diamond icon, tells the viewer to multiply the three numbers to get customer lifetime value. Use it in marketing, sales, e-commerce or finance presentations to explain how CLV is built up. Text, icons and colors can all be edited.