Implementing CLV Customer Lifetime Value Management Framework

About this template

This slide lays out a Customer Lifetime Value framework as a flowchart divided into two labelled time periods, estimation and experimentation. Three data inputs lead into four stacked analysis steps, which then move into a field study. The study splits into a contact group and a no-contact group, and the results meet in a performance comparison. A separate propensity modeling box covers which products to pitch. Use it to explain how a team selects valuable customers, plans contact frequency and tests the effect of outreach. All boxes, connectors, band lines and text are editable, so steps can be renamed or adapted to your own process.