Internal and External Factors Competitors Analysis Template

About this template

This slide combines a criteria table with a 9-point Worse/Same/Better scale and a dotted profile line that connects the rating given to each row. Eleven criteria are grouped under Market, Product, Finances and Staff, and each has a cell for comments and notes. Use it to compare your company with competitors on internal and external factors, to prepare benchmarking reviews, or to support strategy discussions. The sample criteria, comments and rating points can be edited, and the table can be changed to fit your own categories and scale.