Lawsons SCM and CRM Integration Model

About this template

This slide joins two circular cycles, one for supply chain management and one for customer relationship management, through a single dark circle at the center. Each cycle has three round nodes connected by curved arrows. The left orange loop covers product development, raw material procurement, and manufacturing and distribution. The right purple loop covers opportunity loss visualization, planned order placement, and merchandise assortment. Definition text sits on both outer sides, and a goal line under each loop names the intended result. Use it to explain how supply chain and customer-facing processes connect, in strategy reviews, retail planning, or training. Node text, definitions, goals, title and colors can all be edited.