Market Analysis Stepwise Approach

About this template

This slide splits a market analysis into two horizontal bands, Part I for the overall market and Part II for the product specific approach, with four numbered step blocks stacked on the right. Part I holds a products and services portfolio bar with three product category boxes, a downward arrow with a guiding question, and notes on external factors and market challenges. Part II lists criteria for choosing target groups and five questions on market size, trends, growth, competition and distribution. Use it to explain a market research method, a segmentation plan or a go-to-market analysis. All text, colors and shapes can be edited.