Online Customer Journey Map CJM Structure

About this template

This slide lays out an online customer journey as a tree: one title line branches into five coloured stage headers, each with its own column below. The stages are Awareness, Search, Reputation, Experience and Conversion. Every column has an arrow-shaped icon panel and a short list of channels or touchpoints, from email marketing and pay-per-click to review writing and online booking. Use it to plan marketing channels, explain the buying path or review customer experience with a team. Titles, stage names, lists, colours and icons can all be edited, and the columns can be reworded for another business or sector.