Product Life Cycle Stages Curve with Key Characteristics

About this template

This slide plots the product life cycle as a sales-versus-time area curve divided into four colored stages, with a Reinvention branch added to the Decline stage. Above each stage sit five bullet points on sales, cost per customer, profits, customer base and competitors, and stage labels appear in tinted boxes below the axis. Use it to explain where a product stands, compare how the stages differ, or support pricing, investment and marketing decisions. The title, axis labels, stage names and all bullet text can be edited, and the curve shapes and colors can be adjusted to fit your own product or brand.