Product Positioning

About this template

This product positioning slide arranges six topics as colored arcs around one central circle, instead of a list or table. The center holds a box icon and the word Product. The arcs connect by thin leader lines to six labeled text blocks: Make Category, What is it?, Key Benefit, Primary Differentiation, Target Segmentation and Competitive Alternatives. Each block has a heading and a short description. Use it to define how a product is positioned before a launch, in a marketing brief or in a strategy workshop. All text, colors and the icon can be edited, and the descriptions can be rewritten for your own product.