Purchase Customer Journey Map CJM Template

About this template

This slide lays out a purchase customer journey as a grid of five colored stage columns and four rows, with a customer profile card in the top right corner. The stages are Awareness, Consideration, Purchase, Onboarding and Advocacy. The rows cover User Actions, Touchpoints, Pain Points and Solutions, and the sample text describes an online shopping and checkout case. Some pain point and solution cells are empty, so you can add your own findings. Use it to map how customers move from first contact to recommending a product, to find where they get stuck, and to plan fixes. Text, stage names, row labels, colors and the persona card can all be edited.