Revenue Models and Pricing Strategies Monetization Logic

About this template

This slide is a two-branch tree that splits one root, Monetization Logic, into pricing strategies and revenue models, with nine boxes under each. Purple boxes cover pricing tactics such as forced scarcity, flat rate, freemium and cost leadership. Blue-grey boxes cover revenue models such as advertising, subscription, leasing and brokerage. Arrows beneath the columns mark whether a group is value focused, scale focused, recurring payments or one time payments, and a dashed frame with a plus icon highlights the logic popular in digital business models. Use it for business model reviews, pricing workshops and strategy presentations. All text, colors and boxes can be edited.