RFM Analysis and Segmentation Process

About this template

This slide lays out RFM analysis as four colour-coded steps on a horizontal arrow, each in a downward-pointing card linked by a dotted line to a dot on the arrow. An intro paragraph above the cards defines Recency, Frequency and Monetary value. The cards cover assigning RFM values, dividing customers into tiers, choosing groups for communication, and tailoring messages. Use it for marketing, CRM and customer analytics presentations, or to explain any four-stage process. The title, intro text, step labels and descriptions are all editable text, and the card and dot colours can be changed to match your brand.