Strategic Opportunity Matrix

About this template

This slide is a 2x2 strategic opportunity matrix with Products on the top axis and Markets on the side axis, each split into Current and New. Four rounded cells, each framed in its own colour, hold Market Penetration, Product Development, Market Development and Diversification strategies. Curly brackets label the axes, and a title with a short text block sits on the left. It suits growth planning, go-to-market discussions and startup pitch decks. The cell labels, axis labels, title and body text can be edited, and the colours can be changed to match your deck.