SWOT Analysis

About this template

This SWOT slide pairs a four-cell matrix with a text panel, so the diagram and its explanation sit side by side. The matrix has one square each for Strengths, Weaknesses, Opportunities and Threats, marked with the letters S, W, O and T. Column headers separate helpful from harmful factors, and row headers separate internal origin (the organization) from external origin (the environment). On the right, a title and two paragraphs describe what the framework is and where it applies. Use it in strategic planning, business reviews and competitive assessments. Text, labels and colors can be edited to match your own analysis.