SWOT Analysis

About this template

This SWOT slide uses four stacked pill-shaped rows, each with a colored circle carrying one letter, instead of the usual 2x2 grid. Each row has a heading and a one-line definition: strengths and weaknesses are labeled internal factors, opportunities and threats external factors. A title and two explanatory paragraphs on the right describe the technique and its role in strategic planning. Use it to introduce a SWOT analysis, brief a team on the method, or frame a competitive market review. Text, circle colors and row content can be edited to fit your own analysis.