SWOT Analysis Internal and External Criteria

About this template

This SWOT slide sorts the four categories on two axes: rows are labeled Internal and External, and columns are labeled Positive and Negative. Each of the four cards (Strengths, Weaknesses, Opportunities, Threats) has a bulleted list of prompt questions, and a text panel on the right explains how to read the matrix. Use it for strategic planning, business reviews, market assessments and team workshops. The card headings, bullet lists, axis labels, title and explanation text can all be edited, and the colored tabs can be recolored to match your brand.