TAM SAM SOM Market Sizing Diagram

About this template

This slide compares four customer segments in one table, with each segment in its own colour and rated using one to three check-mark icons per column. Columns cover the segment name, its needs, Size, Expected Growth, Price Sensitivity and Overall Attractiveness. It is used to show which customer groups matter most, for example in the market section of a startup pitch deck or in a go-to-market review. The segment names, need descriptions, header labels, colours and the number of check marks in each cell can all be edited to fit your own segments and criteria.