The Process of Creating a Brand Strategy

About this template

This slide shows brand strategy as three parallel rows that merge into one result, rather than a single linear chain. Each row has an icon circle, an arrow and a rounded box with a list. Brand Heart covers purpose, vision, mission and values. Brand Messaging covers essence, tagline, value prop and messaging pillars. Visual Identity covers logo, typography, colors and imagery. A bracket leads to a large Brand Guidelines circle with concentric rings. Use it for branding workshops, agency proposals or internal brand briefings. Titles, list items, colors and icons can all be edited.