The Role of Brand Personality in Consumer's Decision Making

About this template

This slide is a four-level tree diagram that reads from left to right, with 10 colour-coded boxes joined by connector lines. An orange root box for brand association leads to three purple boxes (Attributes, Benefits, Attitudes). Attributes splits into Non product related and Product related. Non product related splits into Price, User and usage imagery, Brand personality, and Feelings and experiences. Use it in brand development, marketing and consumer behaviour presentations to show how brand associations influence buying decisions. The title, box text, colours and connectors are all editable, and boxes can be added or removed to fit your own structure.