Touch Points with the Brand at Different Stages of the Purchase Process

About this template

This slide splits brand touch points into three numbered columns, one for each stage of the purchase process, under a single 'Brand Touch points' header. Gradient arrows link the stages, and each column has its own colour and flag icon. The sample content lists website, advertising and collateral before purchase; product assortment, point of purchase display, product performance and parts delivery during purchase; and customer service, billing, loyalty programs and product quality after purchase. It suits brand strategy, marketing reviews and customer experience mapping. All text, colours and boxes can be edited, and the shapes are grouped so items can be moved or replaced.