Two Approaches to Customer Lifetime Value CLV

About this template

This slide uses a left-to-right tree diagram to compare two ways of calculating customer lifetime value, with three detail boxes under each method. A root box labelled Two Approaches to CLV branches into Simple Formula and Complete Formula, joined by connector arrows. The simple branch notes quick calculation, a ballpark figure and suitability for higher lifetime values. The complete branch notes year-by-year calculation, changing revenues and costs, and a discount rate for present value. A title and paragraph on the right explain how CLV differs from customer profitability. Use it in marketing, finance or customer strategy decks. Text, box colors and connectors can be edited.