Ultimate Customer Journey Map CJM Guide

About this template

This slide lays out the customer journey mapping process as five steps in one horizontal row, each in its own colour-coded rounded bracket frame with a chevron tag linking it to the next. The steps are Persona, Journey, Mapping, Innovate and Measure. Below each frame, a dotted line leads to a bold instruction and a short grey list of details. Use it to explain a CJM method, brief a CX team, run a workshop or present how insights turn into a business case and a measurement framework. The title, step names, instructions, detail text and colours can all be edited.