Marketing mix price, pricing strategies

Marketing mix price, also known as the “4 Ps of marketing,” refers to the elements of the marketing mix that are related to price, including product, promotion, place, and price. Pricing strategies refer to the specific approach a company takes to setting prices, taking into account market trends, competition, and the company’s goals. There are several pricing strategies that companies can use, including value-based pricing, cost-plus pricing, penetration pricing, premium pricing, and more.