Free

Marketing Funnel TOFU, MOFU, BOFU

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Additional information

Aspect ratio

16:9

Support language

English

Versions

for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

License

Free

The Marketing Funnel TOFU, MOFU, BOFU is a framework used by businesses to guide customers through the buying process. The funnel consists of three stages: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). At the TOFU stage, potential customers are just becoming aware of a product or service. Businesses use advertising and educational content to attract these customers and introduce them to the brand. At the MOFU stage, the customer has shown interest in the product or service and is looking for more information. Businesses provide lead magnets and case studies to help these customers make an informed decision. At the BOFU stage, the customer is ready to make a purchase. Businesses use promotions and targeted messaging to convert these leads into customers. By understanding the Marketing Funnel TOFU, MOFU, BOFU, businesses can create targeted content and messaging that guide customers through the buying process.

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